About Us

Dr. Fertility’s core mission is to guide the “1/6” to obtain the highest levels of reproductive health in order to conceive. We focus on highest levels of safety, quality and science when developing our premium products. We focus on service so you can focus on fertility.


In 2005 I was one of the “1/6” of couples that experience infertility issues after 12 months of trying to conceive naturally. Over a period of 6 years, 5 IVF cycles in 4 countries (and a devastating miscarriage) we were able to welcome our “million dollar babies” to the world in 2011. My family is blessed to have 3 healthy children and everyday I am grateful to God for the journey and providing me faith to believe that there would ultimately be a way.

Since 2011, I have shared my experience and knowledge in treating infertility to successfully assist 100+ couples start families and counting. My journey in infertility allows me to work with experts around the world (USA, Thailand, Greater China, Cambodia etc.) and experience 1,000’s of cases every year that assisted me to fully understand what it takes to be prepared and successful in combating infertility.

Born 2017 from these accumulated firsthand experiences Dr. Fertility was born to create Fertile PLUS ™ the best preconception formula in the market. We will continuously improve our formulas in parallel with the rapid research innovations in infertility research and treatment to help our users obtain their optimal level of reproductive health.


Lina Li, Founder & CEO 

Lina Li, Founder and CEO of Dr. Fertility leads by example in her motto of “never giving up” and being a self proclaimed “perfectionist” in her pursuit to provide the best formulations to assist patients to optimize fertility health. She is also the Founder of IVF Babe, a Asia based ART consulting service assisting couples to navigate the global labyrinth of IVF, PGD, donor and surrogacy options to find the best solutions to conceive and start a family with resources from around the world.
In her previous life she was a Human Resources expert matching leading F500 corporations talent needs with senior managers in the recruitment field. She founded Atomic Recruitment in 2003, which today has 4 offices in China with over 100 staff.

In 2016, she relocated to Los Angeles with her husband and 3 young children and to start Dr. Fertility and serve patients globally. She brings the same determination of never giving up and perfection to provide the best service and products to her patients.

Dr. Vuk Jovanovic – Head Advisor USA 

Dr. Vuk Jovanovic is a highly accomplished physician who completed his fellowship training in reproductive endocrinology and infertility at Columbia University in New York City and residency training in Obstetrics & Gynecology at Duke University.  Dr. Jovanovic is double board certified in Obstetrics & Gynecology and Reproductive Endocrinology by the American Board of Obstetrics and Gynecology. In addition he is also double board certified in Obstetrics & Gynecology and Reproductive Endocrinology in Germany. He is licensed to practice medicine in the United States, UK, Germany and Spain.

Dr. Jovanovic truly reflects the best practices in international reproductive expertise and his commitment to constantly searches for novel approaches to help his patients has inspired Dr. Fertility to do the same. His guidance in our formulation and product line ensures we are providing the best products to our global clients.

Dr. Jovanovic is member of the American Society of Reproductive Medicine (ASRM) and the European Society for Human Reproduction and Embryology (ESHRE) and actively attends meetings on both continents. He is a recipient of numerous awards including the "Golden Trochar" award from Duke University for outstanding skills in laparoscopic surgery. He also holds numerous awards based on patient reviews and care quality.


Dr. Wiwat – Advisor Thailand 

Dr. Wiwat Founder of Safe Fertility, is one of the most renowned fertility and reproductive medicine specialists in Thailand,. He has consistently achieved successful pregnancy outcomes for international patients since 2008 performing 1,000+ IVF cycles per year and continues to personally delivers 200 babies a year. 

Dr. Wiwat’s passion to bring happiness to conceiving couples is aligned with Dr. Fertility’s mission to provide the best products and formulations from a global prospective. Dr. Wiwat’s guidance has been invaluable in creating world class fertility supplements to our clients.

Dr. Wiwat is always assessing new techniques, ideas and methods and regularly attends fertility conferences overseas to maintain his position as a leading fertility expert. He treats each patient as an individual who requires care and treatment tailored to their specific needs. Dr. Wiwat is an active Member of the European Society of Human Reproductive & Embryology (ESHRE), of the American Society of Reproductive Medicine (ASRM) and of the Thai Society of Reproductive Medicine (TSRM).


Dr. Markus – Advisor Spain 

Dr. Markus Nitchzke is an infertility specialist from Germany who has also developed efficient alternative treatment options for patients with low ovarian reserve and premature ovarian failure, as well as for patients with polycystic ovary syndrome (PCOS).

Dr. Nitchzke brings his extensive infertility expertise to assist Dr. Fertility in our mission to create the most effective and comprehensive product formulations to serve our global clients. His pioneering spirit drives Dr. Fertility to the most innovative supplement products to you. 

Dr. Nitchzke is one of Europe’s most known pioneers in Natural Cycle and Minimal Stimulation IVF, Markus Nitzschke started the first IVF program in Europe and continues to help establish programs at fertility clinics around the world. Dr. Nitzschke is globally trained in France, Spain, Switzerland, Germany, USA and Japan and a highly sought after speaker. He is an active board member contributing to the Society of Cross Border Reproductive Care (CBRC), the international Association of private Assisted Reproductive Technology clinics and laboratories (A-PART), as well as a member of the European Society of Human Reproduction and Embryology (ESHRE).